The MSP “Supporting Sustainable Land Management in Steppe and Semi-arid Zones through Integrated Territorial Planning and Agro-environmental Incentives project” aimed at re-directing current agricultural subsidies to finance environmentally friendly, yet economically profitable, agricultural practices via a system of agro- environmental incentives. This resulted in overall improvement of living standards of rural population including food availability and security. The potential financial incentives through so called agro environmental incentives for better pasture and crop field use brought even greater benefits, both to the overall rural economy and the country.