Enhances sustainability and competitiveness of the tourism sector through support to MSMEs by developing green business approaches and access to green finance. Contributes to resource efficiency in the tourism accommodation sector and supports implementation of sustainability certification systems.The specific objectives include:
Better equip MSMEs to seize opportunities for green business development;
Promote green consumption and better informed public and private consumers;
Advocate for clearer and more efficient SCP policies;
Make green financing more accessible to MSMEs.