
“One Village One Product”: How the Japanese Model Revitalizes Regions and Kyrgyzstan
In Japan, government programs supporting rural development expanded significantly during the 1960s. However, global recognition emerged with the One Village One Product (OVOP) initiative, officially launched in 1979 in Ōita Prefecture by Governor Morihiko Hiramatsu. The idea is simple yet highly effective: each community identifies its unique product—whether agricultural, handicraft, or food-based—and develops




